Rabu, 29 Mei 2013

[Q671.Ebook] Free PDF The Trigger Point Therapy Workbook: Your Self-Treatment Guide for Pain Relief, by Clair Davies NCTMB, Amber Davies CMTPT LMT

Free PDF The Trigger Point Therapy Workbook: Your Self-Treatment Guide for Pain Relief, by Clair Davies NCTMB, Amber Davies CMTPT LMT

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The Trigger Point Therapy Workbook: Your Self-Treatment Guide for Pain Relief, by Clair Davies NCTMB, Amber Davies CMTPT  LMT

The Trigger Point Therapy Workbook: Your Self-Treatment Guide for Pain Relief, by Clair Davies NCTMB, Amber Davies CMTPT LMT



The Trigger Point Therapy Workbook: Your Self-Treatment Guide for Pain Relief, by Clair Davies NCTMB, Amber Davies CMTPT  LMT

Free PDF The Trigger Point Therapy Workbook: Your Self-Treatment Guide for Pain Relief, by Clair Davies NCTMB, Amber Davies CMTPT LMT

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The Trigger Point Therapy Workbook: Your Self-Treatment Guide for Pain Relief, by Clair Davies NCTMB, Amber Davies CMTPT  LMT

Trigger point therapy is one of the fastest-growing and most effective pain therapies in the world. Medical doctors, chiropractors, physical therapists, and massage therapists are all beginning to use this technique to relieve patients’ formerly undiagnosable muscle and joint pain, both conditions that studies have shown to be the cause of nearly 25 percent of all doctor visits.

This book addresses the problem of myofascial trigger points—tiny contraction knots that develop in a muscle when it is injured or overworked. Restricted circulation and lack of oxygen in these points cause referred pain. Massage of the trigger is the safest, most natural, and most effective form of pain therapy. Trigger points create pain throughout the body in predictable patterns characteristic to each muscle, producing discomfort ranging from mild to severe. Trigger point massage increases circulation and oxygenation in the area and often produces instant relief.

The Trigger Point Therapy Workbook, Third Edition, has made a huge impact among health professionals and the public alike, becoming an overnight classic in the field of pain relief. This edition includes a new chapter by the now deceased author, Clair Davies’ daughter, Amber Davies, who is passionate about continuing her father’s legacy. The new edition also includes postural assessments and muscle tests, an illustrated index of symptoms, and clinical technique drawings and descriptions to assist both practitioners and regular readers in assessing and treating trigger points.

If you have ever suffered from, or have treated someone who suffers from myofascial trigger point pain, this is a must-have book.

  • Sales Rank: #1985 in Books
  • Brand: Brand: New Harbinger Publications
  • Published on: 2013-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x .75" l, 1.92 pounds
  • Binding: Paperback
  • 376 pages
Features
  • Used Book in Good Condition

Review

"I have long been a believer in and practitioner of trigger point therapy. I certainly recommend this book to the general public and health care practitioners. It is truly an excellent resource and provides the tools that induce self-healing and empowerment."
—Bernie S. Siegel, MD, author of Love, Medicine, and Miracles and Prescriptions for Living and former student of Janet Travell, MD, author of Travell & Simons’ Myofascial Pain and Dysfunction: The Trigger Point Manual



"This is … a well-organized, easy-to-use handbook that will indeed help sufferers of myofascial pain learn to treat themselves with effective self-massage techniques. The detail and clarity of the book’s format will also make it invaluable to pain physicians who want to be able to teach their patients useful, simple strategies to manage soft tissue pain problems."
—Joseph F. Audette, MD, instructor at Harvard Medical School and director of Outpatient Pain Services at Spaulding Rehabilitation Hospital in Medford, MA



"This is a useful book for anyone in chronic pain. There are few resources like this one, which empowers the reader to understand the problem and offers the tools to manage it. The approach to managing pain described in this book will help many take control of a significant part of their health and will become a valuable lifelong reference."
—Scott M. Fishman, MD, chief of the Division of Pain Medicine in the Department of Anesthesiology and Pain Medicine at the University of California, Davis and author of The War on Pain



"As a medical doctor who has been challenged by patients experiencing chronic pain, including those suffering from long-standing cases of fibromyalgia, I appreciate a safe solution for their problem. I believe this book, revealing that trigger point therapy may safely relieve chronic pain, should be in the hands of every doctor."
—Terry Shepherd Friedmann, MD, author of Freedom Through Health



"Trigger point massage therapy may be the most effective treatment known for a wide variety of pain problems, including fibromyalgia and myofascial pain syndrome."
—C. Norman Shealy, MD, PhD, founding president of the American Holistic Medical Association and author of The Illustrated Encyclopedia of Healing Remedies



"This must-have book gives practical methods for dealing with chronic pain in a format that is easy to use, and it works! I’m a believer!"
—Jo Ann Gillaspy, MS, RN, editor of The Nephrology Resource Directory



"Properly used, the information in the Davies’s book should enable many people with myofascial trigger point disorders to participate effectively in treating their conditions. The book should be especially useful to those who do not have ready access to a practitioner familiar with the diagnosis and treatment of these common muscular problems."
—Michael D. Reynolds, MD, rheumatologist



"The Trigger Point Therapy Workbook is a welcome and timely addition to the worlds of personal wellness, pain relief, and self-care. The author creates a highly effective form of pain therapy that anyone can learn. This book is a valuable contribution to the field of self-applied therapeutic bodywork."
—Robert K. King, founder and president of the Chicago School of Massage Therapy



"I have personally benefited from the therapeutic effects of trigger point massage and I believe it deserves official recognition in the medical world. I hope physicians will study these self-treatment techniques and recommend them to their patients."
—Rose Marie Hackett, DO, osteopathic physician and radiologist



"As a chiropractor for twelve years and an instructor of trigger point therapy at the Utah College of Massage Therapy for ten years, I found the Davies’ book very accurate and complete. The graphics and illustrations make it easy to show patients and clients ways to improve quality of life. I believe the book will be a valuable asset to all health care practitioners who use trigger point therapy."
—David B. Thomson, DC, instructor at the Utah College of Massage Therapy

About the Author

Now deceased, Clair Davies, NCTMB (Nationally Certified in Therapeutic Massage and Bodywork), specialized in trigger point massage for the treatment of pain. Mr. Davies’s interest in massage began when he successfully self-treated a frozen shoulder with trigger point massage. Inspired by the experience, he began an intensive private study of trigger points and referred pain. He subsequently retired from a thriving piano service business to attend the Utah College of Massage Therapy where he trained as a professional massage therapist. From his home base in Lexington, Kentucky, Mr. Davies traveled extensively with his daughter Amber, leading continuing education workshops for professionals on trigger point massage. Clair Davies died peacefully at home in 2006 of colon cancer.

Amber Davies, CMTPT, LMT, is a certified myofascial trigger point therapist and licensed massage therapist living in Louisville, Kentucky. Her interest in trigger point therapy began in the mid-1990s when she and her father, Clair, successfully ended her six-year long battle with chronic low back pain. As a clinician, educator, and author, Ms. Davies is dedicated to helping bring the treatment of myofascial pain to the mainstream of healthcare. Ms. Davies teaches continuing education for professional therapists and self-treatment to people in pain. Visit www.triggerpointbook.com for course schedules, articles, discussion groups, and other resources.

Now deceased, foreword writer David G. Simons, MD, coauthored of Travell & Simons Myofascial Pain and Dysfunction: The Trigger Point Manual

Most helpful customer reviews

397 of 406 people found the following review helpful.
Low back pain? Pain in feet? READ!! Saved me!
By Live Green Mom
I was ALWAYS a very fit woman even in my 40's. Nothing extreme, just always moving & energetic, great diet, etc. Until I turned 41 - my back started giving me trouble. Fast forward to me going to PT to get my back in better shape in Fall 2012. Then late Dec 2012 - PT is great until one rushed day when she stretched my right leg too far too fast. Didn't feel like anything until 2 hrs later, OMG, the pain in the sole of my right foot & low back! I couldn't walk without a limp. I had never had foot pain before, ever. I couldn't sit on anything soft because of the pain it would cause my low back.

It got worse. I had an MRI (slight disc bulge, but nothing that would cause such pain). I tried everything over the next few months - acupuncture, chiropractor, spine drs, orthopedist, physiatrist, neurologist, steroid shot, supplements, stretching, walking through the pain, ice, heat, epsom salt baths 3+ times a day, etc etc. My life became a nightmare of pain - unable to ambulate properly, I had to crawl around my house. I could barely drive. I was given a temp handicap parking placard and told to get a cane. I used to run, bike 40 miles a week, garden, now I was reduced to a cane and suggestions of back surgery in less than a couple of months of being in great shape and NO pain?? My sole of my foot and my back was on fire; other parts of me was starting to deteriorate as a result.

I am a big reviewer on here because I believe in the power of the truth and word of mouth to help others. I also depend on it as well to help me. So I was going through a review of what, I do not remember, maybe a supplement that might alleviate pain, and it mentions looking into trigger point therapy. I am so glad I followed the trail to this book.

By the time I got to this book, it was November 2013. Not quite a year into my hell. My family was suffering, watching me suffer. I would lay around and try not to wince or cry out when I had to get up, knowing my kids were watching. I shuffled around. I missed so many of my kid's activities.

Anyway, I got the Kindle version, and I look in this book as fast as I can for how to manage pain for the sole of my foot. Imagine my surprise - THAT pain originates in my CALF? So I look for the tender spot it tells me to and OUCH! THERE IT IS! Painful, in the meat of my calf. I start to gently work on it. It was painful and would get sore with massage, but I worked through it. This was the Saturday before Thanksgiving.

Monday before Thanksgiving - TONS to do. Cleaning for family, shopping, etc. I tell my husband I am going out to get groceries at a couple of different stores, he looks worried. How can you handle it, he asks. He knows I usually can only do about a half hour out then come home and rest. I insist, tired of being so disabled. I go to one, two, three stores. I am out for over 2 hrs. And...THERE IS NO PAIN IN MY FOOT. NONE. I am stunned. No pain from driving, which usually exacerbates it. No limping. Normal gait for the most part, though not perfect due to almost a year of altered gait/limp. UNBELIEVABLE! I come home and my husband comes out to help me, worried that I am going to be in a bad place pain wise. Neither of us can believe how well I was doing considering where I was only a few days before.

Now, I have to get to work on all the other trigger points that have cropped up due to my altered walk, excessive crawling, and poor sleep posture to work around pain, as well as my low back issues.

It took some time. It took work. I ordered the actual book so I can highlight and dog ear pages. For low back pain, your glutes carry some heavy duty trigger points. If you sit a lot, you probably have trigger points.

My foot pain is 100% gone, but after a bike ride I can feel it creep back in. I just pull out my lacrosse ball & roll it out, done. The book warns this can happen, so knowing what to expect and then managing it is most of the battle. Low back pain has cleared up around 80 - 90%. TPs have a tendency to return esp in a cold environment (I'm in Boston) and esp if they've been there a while. So it can be a bit of work but very worth it.

I have lost a lot of muscle so there is a weakness there, I am working on regaining all the strength I lost.

What I cannot understand is why all the specialists I saw in Boston - the land of great doctors! - NONE of them thought of this? Even the PHYSIATRIST? Isn't this supposed to be their specialty, muscle and soft tissue pain mgt & recovery? I told my neuro about TrP and she said "it makes sense".

It's is some work to keep up with all the trigger points that crop up but I do it while watching TV or listening to music.

If you have soft tissue pain that nothing else seems to help, you have NOTHING to lose here. You can also Google your pain symptom and 'trigger point therapy' and find some solutions. There are also great YouTube videos on it.

BTW, if you stretch a tired or cold muscle too fast/too hard it can set off a trigger point. That's what happened with my PT that day. If I had known about trigger point therapy, I could have saved myself from a year of hell on me and my family, as well as the bills.

I recommend a cleaner diet, exercise, fresh air and constant movement versus just sitting. Excessive sitting and lying around make soft tissue pain worse. Stand for half of your tv show. Micro breaks from your laptop. Move around more, get blood flowing, blood flow to an injured area is healing. I love Tiger Balm for night time stiffness or to help get your circulation going on a painful spot.

There are also some good videos and a Ted Talk on the science of pain in the brain that are worth watching. If you have been in pain for a long time, your brain actually can become hypersensitive to even tiny pain stimulus. An exaggerated response. It is important to retrain the brain not to overreact to small incidents. I took a nasty fall on my bike last week and was totally panicked, as I have not fully recovered from this past year's trauma. I was hurting that day pretty bad but it didn't turn into anything more than sore arms & shoulders for a couple of days. I had to keep telling myself not every boo boo turns into a year's worth of pain. It helps!

Please get in touch if you have more questions or input.

*UPDATE June 1, 2014*

I keep learning from this book. One thing I think has helped keep pain/discomfort at bay is the use of a SMALL KID BALL in addition to the lacrosse ball. I got into the habit of using the lacrosse ball and it works well, but I started to get more pain in the hips & tightness in lower back. Over the last 2 weeks I started using the small ball and it really got into the tight, deep muscle tissue that needed attention, that even the lacrosse ball couldn't reach. I am finding new relief now, just in time for summer activities. The knowledge I have gained from this book has absolutely made a difference in my back pain. Give it a try, it may well be the most affordable & most effective solution you come across.

*Update* Sept 6, 2014
I am still finding great relief with TrP therapy. Not only through this book but online. YouTube has many instructional videos on how to work out TrP if the book is too technical or if you need a visual. I am finding that I need to work on the QL TrPs. I found a great set of TrP balls in all the sizes I was missing,from tiny to lacrosse ball size, I just received them and they work very well.

[...]

They are only $20 for the set plus about $6 to ship. I have no connection to this company, FYI. They should have an Amazon listing but they don't I wonder why?

I would also like to remind anyone starting out the process of working on their TrPs NOT to go overboard. It is very easy to do. You start out, it feels SO good to work out the knots, you are feeling better and better. Then you assume that MORE is BETTER. Maybe you start rolling the TrPs too hard or too much each day or too much in one session. This is where you might set off excess soreness. You have to be careful with the QL muscles (most of us have TrPs there but don't know it until you get in there with a small TrP ball) or you might cause back spasms. I had a chiropractor overwork my QL's and set off a horrific week of spasms before I discovered TrP therapy. So go slow and careful, it will pay off.

*UPDATE* Feb 11, 2015

I am still finding great relief with TrP therapy. I joined a gym for the 1st time in a decade to get me through this hard Boston winter and was surprised how many people at the gym were ending their workouts with trigger point therapy methods - rolling out on balls or foam rollers, trainers using them on clients, etc. It has caught on as a medicine free, effective way to manage your muscle aches.

I have also found that I need a truly functional space to do my TrP sessions. I have put holes in several walls in my house, so now only the basement cement wall will do. Fortunately, I have the perfect space. A cement wall a few feet from a pool table. I can put a small TrP ball against the wall in my glute area, grab hold of the pool table for leverage, then manipulate the ball into some of the hardest to reach spots by bending over slightly and pushing myself into the ball. (Does this sound perverted? Sorry, this is how it has to be done to find relief! I wouldn't want a massage therapist to try and dig around there to work them.)I have found great pain release from working these hard to reach glute points. For back pain that is not getting better despite best efforts, the glute and hip flexor points are key. Keeping up with my TrPs a few times a week really helps.

Women in perimenopause should note that because of our changing hormone levels, your body is PRONE to trigger points as well as random aches & pains that cannot be found on any tests other than a series of hormone test through out your cycle. For some women in major hormone flux it can be severe enough for you to be diagnosed with chronic fatigue syndrome or fibromyalgia. Yes there are some true cases of those diseases that are not related to hormones or trigger points, but there are also women being misdiagnosed & sent home with RX's for anti-depressants & way too strong pain meds. Do your research. A balanced - KEY WORD IS BALANCED - hormone therapy (like bio hormone replacements) as well as exercise, diet, TrP, and improved digestion (which diminished greatly around 40-45 in women) will make a difference in your pain levels.I am working with a gifted endocrinologist who tests my blood 2x a month so we can get the best picture how to manage my perimenopause. I do not have CFS or fibromyalgia, but I do notice that trigger points crop up more often now that my blood tests reveal I am primenopausal.

*UPDATE* September 29, 2015

Still loving TrP therapy. I travel with 2 sizes of balls when I fly so that I can roll out those knots that can happen after being cramped on a plane. Still find that most of my knots originate in my glutes. I no longer have any foot pain.

I try and tell others about it without sounding too "gushy" and most people just "mm-hmm" me and then forget about it. I don't want to sound like trigger point therapy is the unicorn that will take away everyone's aches and pains, but too many are missing out on medication-free pain relief because doctors or physical therapists aren't offering it as an option.

*UPDATE* August 31, 2016

I am still actively and successfully using TrP therapy to manage my low back, as well as misc aches and pains that crop up. Now that I'm 46, parts of me gets achy when I overwork it or sleep in an odd position. About 3 times a week I spend a half hour or more with my super bounce rubber ball and a concrete wall. The relief! I think some wonder why I haven't been "cured" of low back pain if I am so enthusiastic about TrP. I ruptured my L4-L5 disc in my late 20's, which puts my low back at a higher risk for aches and pain when I sit too long on something soft, or work too hard in the garden. Before I found this therapy, I used to get so tight, manage my aches with Advil, and wait for it to pass, usually a few days. Now that I am middle aged, my body doesn't bounce back quite like that anymore. I still travel with the rubber ball. There are times when I can throw my back out and it gets inflamed - trigger point therapy does not help that. Then I reach for Advil. Otherwise, this is still my favorite go to muscle and joint soother.

341 of 351 people found the following review helpful.
It changed my life
By Jess
I never, ever write to an author or make a review, but in this case, I can't help myself. I have to thank this book so much for giving me the chance to heal. I'm from Argentina so excuse me if I make some mistakes in writing this English since it is not my native language.

Today I was recommending the Trigger Point Therapy to some friends over facebook, so looking for the link, I found the website, and suddenly I remembered. To this day, I have been pain-free for more than 3 years. It's easy to forget the time passed without pain, but the same time in pain is like a nightmare, right?

Years back I was diagnosed with a small, tiny displacement of a vertebra on my neck. It was caused by a roller coaster ride, and it began slowly becoming more and more painful, up to a point were the stiffness and pain would make me stay in bed for days. My doctor only gave me painkillers, saying that an operation wasn't the ideal route, only massage from experts. But those would leave me sore and worse. The pain was exhausting, but I learned how to live with it, I started doing some more exercise, and the pain subsided a little.

Later, one day, my jaw was just stuck. I couldn't open my mouth, it was terrifying. Slowly I gained back movement but then a new pain started to rise. My jaw would get very stiff and sometimes stuck again. Again the doctors recommended a very expensive treatment which I couldn't afford. I was devastated, and I started doing some research. I found a book about TMJ self treatments, and Amazon had an offer for the Trigger Point Therapy along with this one. So, I bought both, but this amazing book was actually my second choice. I really didn't know at that time how important the Trigger Point Therapy would become for me.

After reading the first book I started on the second. And thanks to the AMAZING illustrations (I'm a graphic designer, so I can testify on their perfection) I decided to begin searching for the trigger point. I found it. It was the most excruciating pain I felt on my life, when I touched it. Oh my God, I can still remember that pain. It was the size of a pea, and it was EXACTLY were the book said it should be. I was so amazed, I couldn't believe it, I started telling every one I knew about it. After a few months of treatment, my jaw was like new. My neck was feeling like before the roller coaster ride, I felt perfectly healthy and good. I never experienced the pain in my jaw or neck again.

Every time myself or a family member experience this type of pain, I take my book out and teach them how to treat it. It has become like a bible around my house. And to this day, I'm amazed and thankful of the day it came to my door. Today I also found out that the book has been translated into Spanish!. I think it isn't available in Argentina yet, but I hope it will be soon. I can't stop recommending it. It really, really, changed my life and I'm in gratitude for the rest of my life to this amazing team of doctors for their research and pure wisdom poured in this Handbook.

108 of 114 people found the following review helpful.
Third edition better than ever!
By Erika Bourne, RN
I have been a fan of this book for years. Being a Myofascial Trigger Point Therapist, I appreciate anything that helps share this effective treatment with the general public. So many of my patients have used this book to help them get relief from their pain. It helps them understand what myofascial pain is and how to find and treat their trigger points. The resource section helps them to find professional therapists when they need more than self treatment can provide.

The new edition has a number of additions and improvements that makes this book better than ever. It is now easier to find all of the muscles that may harbor trigger points that refer pain to where you hurt. Updated information that reflects exciting research about myofascial trigger points is included. Revised information about the importance of stretching is a welcome addition.

Davies has provided a wealth of information for anyone suffering with musculoskeletal pain. I am certain that this new edition will be well received and become even more popular than the previous two editions.

See all 603 customer reviews...

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The Master Answers; to audiences in America, by Maharaj Charan Singh Ji

  • Sales Rank: #6081760 in Books
  • Published on: 1973
  • Binding: Hardcover
  • 508 pages

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[U555.Ebook] Download Ebook Dungeons & Drag Queens, by MP Johnson

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Dungeons & Drag Queens, by MP Johnson

WINNER OF THE WONDERLAND BOOK AWARD FOR BEST NOVEL!

Book one in the Bizarro Drag Queen Adventure series!

What happens when a small town drag queen gets sucked into a realm of sword and sorcery and forced to do much more than lip-sync for her life?

After a weird wizard transports Sleazella LaRuse to the realm of Houmak, Green Bay's number one diva must battle to save her life and protect the lip-syncing, potty-mouthed persona she's worked so hard to cultivate. Will her bones be devoured by the gnawing nipple-mouths of slavwolves or crushed by the brutal Blada Femma? Worse yet, will she find love amongst the scum sailors and slopulating sky serpents? Will she win this glamorous game of thrones? The answer is clear in the most fierce and fabulous fantasy epic ever.

  • Sales Rank: #540558 in Books
  • Published on: 2014-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .35" w x 5.51" l, .44 pounds
  • Binding: Paperback
  • 150 pages

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0 of 0 people found the following review helpful.
I love D&D, so of course the title also grabbed ...
By Shane
I first heard about this book on Jeff Burk’s Jeff Attack’s podcast. He was interviewing the author, and I quickly zoned in on the fact that this is a weird fantasy novella combined with one sassy drag queen’s crazy antics. I love D&D, so of course the title also grabbed a hold of me. The problem is I found more interest in the author and the idea behind the novella than the actual content within. There are a decent amount of hilarious scenes, and I did find myself thoroughly enjoying the protagonist - Sleazella, but I still did not find myself hooked on the novella like I wanted to be. I believe for me the main issue came down to length. I just felt like there were too many good ideas that did not have enough time to develop into anything; for example, the fornication war.
Yet, I did find my time with Sleazella to be enjoyable. What can I say? I enjoy strange tales, and at its heart THIS is a strange tale. I give this little book three out of five stars, it's done well, and it has plenty of good ideas, I just did not find them fleshed out enough for my taste. With that said, I will definitely be picking up future MP Johnson novels because the talent is there, I just need a longer tale to fill in that hunger this book left me

2 of 2 people found the following review helpful.
Hilarious, Gross, and Sexy...
By Vincenzo Bilof
MP Johnson should be writing for television or film; a lot of writers get this compliment from reviewers, but Johnson has found a comfortable niche. It’s a rare gift for a writer to be able to sustain a consistent level of humor and originality through a narrative without losing a reader’s interest. While some of the best bizarro novellas are parodies and satires, MP Johnson proves that he is among the best in the new wave of bizarro fiction writers. (In case you’re wondering, MP Johnson’s book is pretty gross, with lots of swords and sorcery action).

The challenge many bizarro novels face is the “bizarre” factor; how long can a story retain its sense of originality without devolving into a relatively boring story, once the bizarre has worn off on the reader? The secret is this: an infusion of heart and character in the storytelling, and Johnson delivers. The best comedies are able to keep their audience in the same fashion, and it is here where I should draw comparisons between MP Johnson and the folks who directed Napoleon Dynamite (they made another cool movie but I can never remember the name, and I refuse to Google it). We have a genuine “weird” factor, but at the heart of the story the protagonist faces an internal struggle. It is here that I must also compare MP Johnson to Carlton Mellick III, who has also applied this mechanism to good effect in his bizarro work.

MP Johnson has transformed the “hero’s journey” concept into an entertaining, hilarious ride that gives you a chance to experience something new on every page, something that only a few bizarro authors can achieve. Johnson managed this same feat in his previous novel, but the difference is the neatly-characterized quips and struggles Sleazella experiences, which continues to lend the story a sense of authenticity without losing its ability to keep the reader involved. Johnson is an entertainer, storyteller, and bizarro craftsman. The other reviews and the synopsis will tell you what this book is “about”; my intention was to tell you what you would experience.

1 of 1 people found the following review helpful.
This book is EVERYTHING!
By David C. Gardner
There are few books that can make me blush. This is one of them. It's not for the faint hearted. It's gorier, weirder, and more perverted than any other book I've read. In short, it's perfect. It made me giggle with glee, gag, and guffaw. It had echoes of John Waters, Divine, and Troma, but in a far more streamlined and modern way. It's a short read too. As a weird fantasy nerd and drag aficionado, I cannot recommend this book enough.

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Selasa, 28 Mei 2013

[Z783.Ebook] Ebook The Evolution of Management Thought (Management Series), by Daniel A. Wren

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Focusing on the history of management, this study traces the ideas and influences of major contributors. The edition has been revised and updated to include contemporary practices and a new chapter on global management, ethics and diversity.

  • Sales Rank: #5180329 in Books
  • Published on: 1979-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Hardcover
  • 616 pages

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Kamis, 23 Mei 2013

[F965.Ebook] Get Free Ebook Mel Bay Complete Anthology of Medieval And Renaissance Music for Guitar, by John Renbourn

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Mel Bay Complete Anthology of Medieval And Renaissance Music for Guitar, by John Renbourn

A collection of 28 fingerstyle guitar solos and duets by fingerstyle guitarist John Renbourn. These solos are drawn from Medieval and Renaissance lute dance tunes and solos. All solos are in notation and tablature. The recording contains 17 of the solos from the book.

  • Sales Rank: #4471840 in Books
  • Published on: 2000-06
  • Binding: Spiral-bound
Features
  • BOOK AND ONLINE AUDIO

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11 of 11 people found the following review helpful.
Great stuff!
By K. F.
The music really needs no introduction; if you haven't heard JR play medieval, etc., tunes, I suggest buying a few albums first. Most of these tunes are off of The Lady and the Unicorn, the Black Balloon, the Nine Maidens, and A Maid in Bedlam. The book itself has interesting notes, and is clearly written in tab and staff.

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Selasa, 21 Mei 2013

[M489.Ebook] PDF Ebook Business in Action (8th Edition), by Courtland L. Bovee, John V. Thill

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Business in Action (8th Edition), by Courtland L. Bovee, John V. Thill

For introductory courses in business.

A Concise and Comprehensive Introduction to Business

Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters.

This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff.

Also Available with MyBizLab�

This title is also available with MyBizLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a�standalone�product; MyBizLab�does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for:

0134473647 / 9780134473642 Business in Action Plus MyBizLab with Pearson eText -- Access Card Package

Package consists of:

  • 0134129954 / 9780134129952 Business in Action
  • 0134150775 / 9780134150772 MyBizLab with Pearson eText -- Access Card -- for Business in Action

  • Sales Rank: #100677 in Books
  • Published on: 2016-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x 1.10" w x 8.40" l, .0 pounds
  • Binding: Paperback
  • 608 pages

About the Author

Courtland L. Bov�e and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bov�e has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent business consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

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0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Got it in a timely manner and cost is very reasonable to rent.

0 of 0 people found the following review helpful.
Good text.
By P Sisco
Needed this book for a class. Good text.

0 of 1 people found the following review helpful.
Review of Business in Action
By Megan Hudnall
The book is the one that I needed but overall, I am very disappointed. It was listed under "Good" condition and when it came to me, the back over as well as the whole index was torn in half. The book looked like it was a chew toy for a dog. The other books that I ordered came just fine so maybe it was just the seller of this book that falsely advertised that the book was new. But I'm still not happy.

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Senin, 20 Mei 2013

[C969.Ebook] Get Free Ebook Billionaire Dragon's Bride: BBW Paranormal Shapeshifer Dragon Romance (Treasure Lane Dragons Book 1), by Anya Nowlan

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Billionaire Dragon's Bride: BBW Paranormal Shapeshifer Dragon Romance (Treasure Lane Dragons Book 1), by Anya Nowlan

He's blazing hot and this dragon won't take no for an answer.

Devon Bluewing is a billionaire playboy like no other. Cocky, strong and sexy as hell, he's used to getting anything and anyone he wants. But when it comes a time to step up and stand as the head of his family, and the dragon council of Treasure Lane, Devon is met with an inexplicable problem. He needs a mate or his whole legacy could be in jeopardy. Now, that doesn't work at all for the fire-breathing bad boy, who's used to getting his own way.

Gemma Teeley can't stand injustice. She's sassy, smart as a whip and always ready to fight for what is right. So when the newest Bluewing heir decides to wrack up the taxes on her hometown, Gemma isn't about to stand for it. But what she doesn't know is that her fight against traditions might just get her into a whole lot of steamy trouble! The curvy, headstrong woman has all the fire of Devon, and when he gives her an ultimatum, they're both in for more than they bargained for.

Even if she'll play along, it doesn't mean that she'll make it easy on him. But it isn't just Devon who's making decisions for Gemma, and soon it becomes very clear that it's not only Gemma's pride that's in danger of getting burned...

Warning: Billionaire Dragon's Bride is a standalone novel with no cliffhangers and a dragon so hot you can't say no to him. Be aware that there's plenty of sizzling, blush-worthy heat and intense action and the book is meant for mature audiences!

  • Sales Rank: #42099 in eBooks
  • Published on: 2015-07-14
  • Released on: 2015-07-14
  • Format: Kindle eBook

From the Author
Treasure Lane Dragons:Billionaire Dragon's BrideBillionaire Dragon's Mate�Billionaire Dragons' Fated
Want more hot dragon shifters? Check out When Time Stops, a new dragon novel by Anya!

About the Author
You can find more about Anya on her Facebook page:facebook.com/anyanowlanor her website:anyanowlan.com� � � � � ��

Most helpful customer reviews

11 of 11 people found the following review helpful.
great, if a little longer than usual, hangover cure!
By MRS M D ATTENBOROUGH
Independent reviewer for Paranormal Romance and Authors That Rock.

Gemma visits the home of dragon Chief Devon, to complain about the raise in the tithe due from the villagers. Devon sees Gemma as a means to an end to prevent a rival Clan member becoming Chief. They both get more than they bargained for.

A lovely little tale, nothing too heavy, too complicated. A perfect...wait for it...wait for it...HANG OVER CURE if ever there was one!!

Gemma knows she owes the village wealth to the goldsmiths who work for the Bluewing dragons, but hiking the tithe up 30% is just a bit too much. So off she goes to confront Devon, and lands up betrothed to the darn man. Her parents are overjoyed. She, not so much! I liked Gemma, she stood up to Devon. She has a voice and is not afraid to use it! I loved how she wound him up, having him search for her all over the castle to stave off her boredom!

I do like these dragons! They have hoards of gold, right there in the depths of their castle! Devon often visits his hoard, just to find the peace and calm he needs. Gemma tries his patience, as the man, but the dragon knows. The dragon knows she is The One, his mate. He just needs to make her see it!

It didn't seem the 250 pages billed on Amazon. It seemed a lot shorter. Not a bad thing, just something I noted.

Some sexy bits, some dangerous bits, some funny bits and some emotional bits. All in all, a good read, a nice read, just not a brilliant one.

4 stars

**smae worded review will appear on Goodreads, Amazon.com and Amazon.co.uk**

8 of 8 people found the following review helpful.
How can you not love a big, blue dragon?
By gds
I received a copy of this book in exchange for an honest review. This is the start of a new series for Ms. Nowlan and Billionaire Dragon’s Bride was fascinating for me. I haven’t read many dragon shifters but Devon Bluewing is certainly a prime specimen. He is big, he is gorgeous, he is a magnificent dragon…and sorta pompous, in a good-to-read way. He is a dragon stuck in the middle of the “old” and “new” ways of the Dragon council and at the very beginning of the book, he is backed into a corner and must find a wife within a short amount of time. Enter Gemma Teeley, a Goldsmith from the village. Literally! Devon has an epiphany, and declares Gemma will be his wife (in two weeks’ time) rather than listening to what she had come to his castle to say.

It was fun watching Devon develop feelings for Gemma and for Gemma to start to “fall in line” with Devon’s decrees. Add in some mystery and hijinks and you have a great story and a wonderful start to a new series. I can’t wait to read the next one!

7 of 7 people found the following review helpful.
MUST READ-CAPTIVATING & ROMANTIC
By midniteink
Billionaire Dragon's Bride is an enchanting magical romance that will have your heart pounding with excitement.

This story features Devon, a Bluewing dragon shifter who is drop dead gorgeous, has women flocking to him like magnets, and his pompous powerful attitude would have the HULK bowing his head to him. Devon finds himself in a pickle. To keep his status as Head of Council he has to find a bride in three weeks time. Gemma Teeley a goldsmith, is an audacious, curvy, beauty, who goes to Devon's mansion to ask him to lower his bounty rule for the people in Gold Valley.

The story is filled with amazing impressive and engaging characters, the banter between Gemma and Devon is fantastic, vivid scene descriptions fabulous, life threatening incidents, heart wrenching moments, steamy earth-shattering heart-throbbing romance, and a wondrous ending that leaves you smiling and wanting more.

Incredible exciting well written read by a gifted author. The passion and power in this story is astonishing. If you love shifter romance this one is a reader's delight. In the world of shifter romance the possibilities are endless and fascinating. {I received an arc for an honest review}. Without reservations I highly recommend this book and the author.

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Kamis, 16 Mei 2013

[X808.Ebook] Get Free Ebook Rocket: Eight Lessons to Secure Infinite Growth, by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

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Rocket: Eight Lessons to Secure Infinite Growth, by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

Rocket: Eight Lessons to Secure Infinite Growth, by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh



Rocket: Eight Lessons to Secure Infinite Growth, by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

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Rocket: Eight Lessons to Secure Infinite Growth, by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop―including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to:

• Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space
• Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment
• Deliver all the core benefits of a particular demand space in your product―from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement
• Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way

With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.

  • Sales Rank: #275635 in Books
  • Published on: 2015-10-06
  • Released on: 2015-10-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.30" w x 6.10" l, 1.20 pounds
  • Binding: Hardcover
  • 320 pages

From the Back Cover

"A powerful book that offers the keys to growth – deep insight into consumer behavior, stories that energize and excite. A primer for marketers, innovators and change agents.� Rocket can help you open doors and drive growth."�
- John Mackey, co-CEO and co-founder of Whole Foods

"A compelling blueprint for realizing your full potential.� A superb guide for re-imagining your approach to driving growth."
- Douglas R. Conant, Founder ConantLeadership, Former President and CEO, Campbell Soup Company, Chairman, Avon Products

"Much has been written about Four Seasons legendary service model and the 40,000+ people that bring it to life every day, but Rocket takes a unique approach. By exploring our deep commitment to employees within the context of growth, Rocket shows exactly how a passionate team of employees can transform any brand and position it for success. Rocket is an essential read for any business leader focused on long-term growth."
- Isadore Sharp, Founder and Chairman, Four Seasons Hotels and Resorts.

"Engaging and clever lessons that can be applied in any business."
�-Tony Hsieh, NY times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

"Rocket will help guide you towards the critical factors that cause apostle brands to stand out and thrive. The authors illustrate the necessary traits to build, maintain, and grow successful brands. Very interesting and practical stories covering some of the best brands in the world. A great read for anyone building a brand."
- Bob Carter, Senior Vice President, Automotive Operations,Toyota

Rocket is an extraordinary book. The book tells the stories and secrets of so many successful companies.�� The “secrets” are fascinating and extremely thought-provoking.� Rocket emphasizes the values of integrity and human dignity; values which we consider to be the keystones of our operations.
- Brunello Cucinelli, founder and CEO of Brunello Cuccinelli

"Powerful stories from real people who are delivering extraordinary results. Practical ideas that can be implemented immediately.� If you have one business book to read this year, this is the one!”�
-Irene Rosenfeld, Chairman and Chief Executive Officer, Mondelez International


About the Author

Michael J. Silverstein is a senior partner and managing director of the consumer practice at The Boston Consulting Group. He is the bestselling author of Trading Up, The $10 Trillion Prize, Women Want More, and Treasure Hunt.


Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh are all senior partners and managing directors at BCG.

Most helpful customer reviews

15 of 18 people found the following review helpful.
Time may be better spent reading other books.
By Chen Sun
This is a funny book. It’s about how to increase market share, using very-brief, case-studies of large corporations, and deriving 8 growth precepts. About 80% of content feels like these case studies are authors’ customers or prospective customers, and authors are overly effusive with praise.

I’ve read about 140 pages, skimmed remainder, and learned little. The 8 precepts are business ideas the reader likely already read before—in summary, Innovate, Build Customer Advocates, Welcome Customers’ Criticisms, Aesthetic Appearances Matter, Transform Employees, Ramp Up Relationships, Take Giant Leaps, and Handle Schisms in Relationships.

Guess you already knew about these precepts too? One can simply read these precepts’ explanations (which constitute 5% of the book), and understand 85% of the book. The 140 pages I read has ZERO teaching on how Time Limitations affect creating branding experiences, and it is these time limitations that is challenging to accomplish branding effects for not-wealthy companies.

Can a reader really benefit from learning in the mini-case studies, which constitute 80% of this book? First consider authors’ biased interpretation of what the entrepreneur did. Then, consider, that the entrepreneur’s temperament, thought processes, and circumstances are likely very different from the reader’s. For example, Armand Hammer of Occidental Oil had an effusively praise biography book. His ex-public relations agent then wrote “Dr. Hammer and Mr. Hyde, the Dark Side of Power: the Real Armand Hammer.” Rocket feels like the first, unrealistic biography case studies.

Book’s first case study is of Lee Wexner of Victoria Secret, and its precept is-- “Don’t Ask Your Customers What They Want (Because They Don’t Know Till You Show Them)”. Reader probably have already heard this precept from stories about Steve Jobs and Henry Ford. 80% of this chapter simply praises Lee Wexner’s ingenuity and business savvy. But will becoming aware these Wexner’s traits transfer his skills to you? Unclear.

Most branding experts I’ve met tend to redefine terminology to fit other business disciplines under an umbrella of branding, and authors, as B2C branding experts, here do similarly. For example, Wexler’s ingenuity in “somewhat franchising” international operations is written as financial high returns of his branding prowess. Huh? How did the meaning of branding suddenly encroach into financial structuring of franchising, as to mean same? And aren’t many international operations structured similar to “somewhat franchising”—where is Wexler’s praised branding genius? Similarly, endless praise and redefined terminology for the several case studies I read.

This book is mostly suitable for very large companies only. The principles are suitable for any company, but book doesn’t tell how unwealthy companies can create the Time and Money to then implement these—which is more valuable information.

And the “take aways” and other advice given—these are mostly platitudes you’ve already heard before. Additionally, the action steps and even the precepts are lightweight. 60% excessive praise, 30% reinforcement of commonly-known business principles, 10% I learned something new.

Reader’s time is probably spent better reading something else. But if you want sugary reinforcement of precepts you already know, the writing style of this book is excellent.

2 of 2 people found the following review helpful.
Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth
By Robert Morris
I think this book’s subtitle is a tad overcooked (promising “infinite growth”) but the eight lessons are eminently sound, based on the Boston Consulting Group’s decades of real-world experience with hundreds of organizations. The abundance of information, insights, and counsel provided is “dedicated to the proposition that mere mortals can create immortality. You can build a brand that lasts forever. You can grow faster than your rivals. To do this, however, you need to understand the theory that a very few people -- the very few focused consumers -- create most of the value in any business.” They are the “fuel” on which the “propulsion” of any organization depends.

Years ago, Jackie Huba and Ben McConnell co-authored a book in which they explain how to create what they characterize as “customer evangelists. This is what Michael Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh have in mind when observing that if you have loyal customers, “and you turn them into your apostles, they will spread the word about you, and they will, propel you to growth.” That, in essence, is the physics of commercial growth. The equation is “2/20/80: 2 percent of your customers directly contribute 20 percent of your sales and drive 80 percent of the total volume by their recommendations.”

These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of the book’s coverage:

o The Interview: How Howard Schultz Applies the Eight Branding Rules at Starbucks (Pages xiv-xvii)
o Eight Branding Rules (xxi-xxv)
o Schismogenesis: Why Brands Fail (xxix-xxxii)
Note: From Gregory Bateson: "progressive differentiation through culture contact."
o Headline: Let Your Curiosity Rule -- And Then Reinvent (5-8)
o Lessons from Victoria's Secret (17-19)
o Headline: Fanatical Fans Create the Bedrock for a Successful Brand (23-24)
o Headline: The Lessons of Whole Foods Market (35-38)
o Search for What Really Drives Consumer Choice (50-51)
o Headline: The Loyalty Factor: Reward Converts with Experiences Worth Sharing (74-76)
Note: People are far more inclined to share memorable experiences (especially bad ones) than anything else.
o Headliner: Branding Doesn't Mean a Logo on Every Item (Unless It's a Swoosh], but Rather a Distinctive Look (86-88)
o The Disney Company (93-95)
o Zappos (105-107, 110-114, and 117-119)
o Headline: Happy Employees Create Happy Customers, and Fun at Work Makes the Difference in Attitude and Morale (108-110)
o Headline: Use a Common Phrase as the Point of Engagement and the Decision Point on What the Right Answer Is -- The Golden Rule
o Note: At the Ritz-Carlton Hotel Company, it is "We are Ladies and Gentlemen serving Ladies and Gentlemen"
o Headline: Screen, Train, and Enable Your Team (123-126)
o Headline: The Digital World Is Real, Not Virtual (135-136)
o Headline: The Lessons of Amazon (140-142)
o Headline: Help Your Customers Dream, and Then Fulfill Their Dreams (148-149)

I share Silverstein, Bolden, Jacobsen, and Sajdeh’s high regard for The Container Store and its foundation principles:

1. One great person equals three good people.
2. Communication is leadership.
3. Fill the other guy’s basket to the brim – making money becomes an easy proposition.
4.The best selection, service, and price.
5. Intuition does not come to the unprepared mind – you need to train before it happens.
6. “Man in the Desert” selling.

Note: According to The Container Store's co-founder and CEO, Kip Tindell, his people must be “solution-based” rather than “items-based.” Solve each customer’s entire problem rather than an immediate need: A man in the desert needs more than a glass of water. He also needs “a hat, an umbrella, some lotion, some slippers, a chair, an ice machine – and maybe even a margarita!” “

Please see “Headline: Build a Culture Your Customers and Employees Can Identify With, and Write Down and Write Down and Memorize a Set of Foundation Principles,” Pages 38-40. Also, check out Tindell’s book, Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives.

7. Generate an air of excitement with a “memorable shopping experience” as well as “a solution that is beautiful and functional.”

With only minor (if any) modification, these seven “foundation principles” can serve as a “launching pad” for marketing and sales initiatives that can be invaluable for almost any organization, whatever its size and nature may be.

I also commend the co-authors on their brilliant use of several reader-0friendcly devices that include “The Chapter in a Box” and “Chapter Overview” as well as boxed mini-commentaries, mini-interviews of CEOs, and mini-case studies; corporate profiles; and “Some Key Action Points” at the conclusion of each chapter. These and other devices will help to facilitate, indeed expedite frequent review of key material later.

Michael Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh provide an abundance of information, insights, and counsel that can be of incalculable value to leaders in any organization, whatever its size and nature may be. However, that said, having a sufficient number of "apostles" among the workforce is at least as important as having apostles among one's customers. All organizations that achieve and then sustain profitable growth have both. Years ago, Southwest Airlines' then chairman and CEO, Herb Kelleher, was asked to explain the "secret sauce" of his company's success. He replied, "We take great care of our people. They take great care of our customers. And our customers then take great care of our shareholders."

With all due respect to the importance of the great leaders discussed in this book such as Jeff Bezos, Brunello Cucinelli, Tony Hsieh, John Mackey, Howard Schultz, Chip Tindell, and Les Wexner, it is also important to keep in mind this brief passage in Lao-tse’s Tao Te Ching:

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."

1 of 1 people found the following review helpful.
Powerful
By Autamme_dot_com
Who doesn’t want massive growth at their business, except of course your competitors! This is an interesting, actionable and charming book that tells how many businesses developed and grew into great monster companies. The takeaway for the reader is hopefully some advice and guidance to help transform their own companies, as well as a great general read.

This is more than just yet another corporate history/look at this success-type of book. You get that, of course, too but it is topped and tailed by an authoritative yet concise series of “how-to” lessons. Even if you don’t think that your business has the potential to be the next Amazon or Victoria’s Secrets, maybe it would benefit from a bit of an under-the-hood service in any case? You can contrast your own ways of working to that of proven successful enterprises. Even a modest change could be worthwhile. You are getting a fair bit of advice from the principal author, who works as senior partner and managing director of Boston Consulting Group’s consumer practice – so even an hour of his time would cost a lot, lot more than this book. Seize the opportunity with both hands!

Central to the author’s message is the value of your customer; with a loyal customer on your side you can seek to turn them into your apostles so they will hopefully spread the word about you, and this can propel you to growth. You know the story about how one unhappy customer will tell a lot more people than a happy customer about their experience, so you need to really maximise and focus on the goodwill a really happy, active, customer can generate and positively encourage them to share the good word.

The author has cut to the core with eight branding rules to help: don’t ask your customers what they want, woo your biggest fans, welcome your customer’s scorn, looks do count, transform your employees into passionate disciplines, ramp up your virtual relationships, take giant leaps and find out what schismogenesis means (because It will save your relationships). These rules are more than just tired clich�s. As you read through this very engaging book, you may begin to notice that the pieces begin to fall into place. Whether you choose to implement them, however…

This was an enjoyable book that manages to prise open a little niche in a very crowded sector. Even though the companies mentioned are hardly shy, retiring names that no one has heard of, the author has done a good job in extracting “additional value” from them and shares this to a wider audience.

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Rocket: Eight Lessons to Secure Infinite Growth, by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh PDF
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