PDF Ebook Corporate Communication, by Paul Argenti
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Corporate Communication, by Paul Argenti
PDF Ebook Corporate Communication, by Paul Argenti
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Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
- Sales Rank: #2503325 in Books
- Published on: 2005-12-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .47" w x 7.00" l, .95 pounds
- Binding: Paperback
- 288 pages
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Most helpful customer reviews
19 of 26 people found the following review helpful.
Paul Argenti's Corporate Communication: A new perspective
By Wuri A. Soedjatmiko
I have been using Paul Argenti's Corporate Communication for my Management and Corporate Communication class and find the book very systematic and comprehensive. It provides students with a new perspective of professional external and internal communication that a company needs to build its image and identity. Especially, the down-to-earth cases for discussions such as, the Adolph Coors Company and the 60 minutes CBS program, and the case of United Technologies, are perfect application of knowledge to practice. More significant is that those problems are universal and might occur to any organization. And this is credited to Paul Argenti's long experience of teaching management and corporate communication. I really enjoy using this book.
14 of 19 people found the following review helpful.
Exceedingly Thorough and Strong
By A Customer
Though not as current as some other texts dealing with corporate communication, Argenti's book is still the best. It combines both theory and practice, never letting one dominate the other; instead, it combines them, letting their merged strengths shine. It's similar to Guerrilla PR: Wired by Michael Levine, which also utilizes the practice of public relations to great effect in examining how to attain the objective.
Argenti uses several brilliant case histories in his examination of corporate communication. This text is both informative and useful. I would definitely recommend it to anyone who's involved in the field.
0 of 0 people found the following review helpful.
Class
By teblunt
Needed this for class. The cover was completely detached. I was a tad upset with that. But other than the detached cover it served its purpose and I did well in my class.
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